Influencer Marketing
Partnerships with influencers and content creators can be really overwhelming for small business owners who want to collaborate with industry experts but don’t know where to start. How much does it cost? What value do influencers add? How do you make sure everything meets advertising requirements?
This is where I step in.
Influencer campaigns use word-of-mouth marketing, which is incredibly effective when paired with an established audience of dedicated supporters in your niche. I’ve built a rich network of micro-influencers (who have fewer than 50,000 supporters) that are perfect for small to medium business collaborations.
Having a smaller audience than high-profile influencers and celebrities is actually a good thing – they can connect on a deeper level with their followers who know, like and trust them, and generate greater engagement. It’s a win-win!
Influencer Marketing
Campaign planning and strategy
Calculating budgets
Securing and briefing influencers and creators
Negotiating terms
Sending any campaign assets required such as products, images and information
Managing all influencer/creator communications
Data-driven reporting and campaign analysis
There are lots of different ways you can work with influencers and content creators; for example they can create promotional content around your brand or products, or run competitions and giveaways – but with 20 years of marketing and PR experience under my belt, I look at opportunities in a different way to most Social Media Managers.
I’m bursting with ideas and I pride myself on approaching marketing campaigns in an innovative way that will spark action from consumers.
I’m also an ASA Compliance specialist, so I can ensure your influencer partnerships comply with the relevant UK advertising regulations. You can read more about this on my ASA Compliance page…
Influencer Marketing is for you if:
You’re itching to tap into existing communities of engaged audiences in your niche
You’d like to increase your brand awareness, reach and community
You want to generate a buzz and drive traffic to your social media pages or website
Over a three-month period, I increased a client’s Instagram engagement rate to over 15% consistently. The industry average is just 1%.